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Cycle Brand Agarbatti | Indian Incense sticks, Incense Products India, Incense sticks Suppliers & Exporters
Cycle Brand Agarbatti | Indian Incense sticks, Incense Products India, Incense sticks Suppliers & Exporters
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As fascinating as the story of incense is the story of N. Ranga Rao & Sons, the incense makers. The story of Ranga, the child who, rendered fatherless at the tender age of six, could easily have been lost in the labyrinth of life, even before he gained a vision of the path he had to tread. The story of N. Ranga Rao, a young man who at 21, faced severe health problems resulting in set backs in his stint as a professional. He could have been disillusioned to fade into oblivion. The story of N. Ranga Rao, the entrepreneur, his clarity of thought, disciplined mind, fiercely independent attitude with the vision and will to achieve something in life … and the story of the birth, in 1948 of “Mysore Products and General Trading Company”, producing soapnut powder, turmeric powder and agarbathies. With the intelligence, drive and individualism typical of him, he chose to focus on the simple & ubiquitous agarbathi or incense stick, and embarked on an enterprise that would literally establish the nondescript agarbathi as a marketable product on the commercial map of India for the very first time. His basic belief structure: “Quality backed by values will pay”. And pay it did by transforming the small cottage industry into a global entity. N. Ranga Rao & Sons is now the largest manufacturer and exporter of quality incense in the country. Its flagship brand, Cycle Agarbathies is the market leader in India and is exported to over 60 countries. This is a growth that has been crafted by total endurance, perseverance and commitment to rigid quality standards, to unceasing research, to innovative packaging, to constant product innovation and always backed by his motto “Total customer satisfaction with value for money”. NR Group which started as N. Ranga Rao & Sons, an incense company, has today transcended into air care; a natural and seamless integration of its core competencies, to provide its customers the complete range of solutions in air care, from deodorants to aroma oils to room fresheners. Along with the flagship company, started a tradition that endures till today. A tradition based on strong family values and high moral integrity. A tradition that lives in the faith the NR Group family members have in each other & in the vision of their founder - of a family enterprise offering the highest quality and purity in all their products. Following the founder’s guiding principles on integrity, consistent quality, customer responsiveness, financial discipline and most importantly, honouring commitments and a genuine concern for social causes has reflected in Cycle Brand gaining the support & patronage of millions of households across India and worldover.
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